The Mod subculture began in London in the late 1950s.
Focused on music and smart fashion, the Mod subculture has its roots in a small group of hyper-cool young men who were named modernists because they listened to modern jazz.
Mods wore military parkas in order to keep their clothes clean and drove scooters adorned with chrome mirrors.
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Fired up by our flaming holo


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Britain's youth movements, with their iconic styles and attitudes, are regarded worldwide as pinnacles of musical, fashion and artistic expression; the celebration of the counterculture and a rebellion against mindless mass conformity.

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